The Bitcoin mining industry is targeting retail miners more than ever before, and the mining market is fundamentally changing to serve this demographic.

Part disruptive trend, part return to tradition, the focus on small-scale mining is an echo of Bitcoin’s early years when transactions were mined at home (or in offices and dorms) with personal computers. But the ongoing surge in retail and hobbyist mining isn’t limited to activity on online forums or social media. Home mining is now more sophisticated than ever, with dozens of companies building products and selling services to onboard more retail customers to mining.



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